Thought Leadership Unpacked w/ Michael Grampp, Chief Economist and Head of Thought Leadership at Deloitte Switzerland.

In this special episode of The Marketing Front Lines, we speak with Michael Grampp, Chief Economist and Head of Thought Leadership at Deloitte Switzerland. With over 13 years leading Deloitte's thought leadership team, Michael shares his strategic approach to creating compelling, data-driven content that builds client relationships and positions Deloitte as an industry authority. From discovering untapped "white spaces" in content to transforming research into multi-channel campaigns, Michael provides a detailed roadmap for developing thought leadership that delivers tangible business value.

Topics Discussed:

• Building and structuring a dedicated thought leadership team
• Identifying white spaces in content where competitors haven't yet published
• Creating a content distribution strategy with the right stakeholders
• Measuring the ROI and impact of thought leadership initiatives
• Leveraging AI tools to enhance creative output while maintaining quality
• Transforming long-form content into engaging digital experiences
• Developing podcast strategies that platform clients and build relationships
• Designing comprehensive thought leadership campaigns as content hubs

 

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

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