Seeing is Believing: How STAX Builds Trust

In this episode of The Marketing Front Lines, we speak with Jaimi Klein, Head of Marketing at STAX Engineering. STAX is an emissions capture and control company that treats exhaust emissions from cargo vessels when they're docked at ports worldwide. Operating in an emerging market where air quality regulations are driving demand, STAX faces the unique challenge of building credibility in an industry scarred by previous companies that made promises but failed to deliver. Through a "seeing is believing" marketing philosophy, strategic content development, and founder-led thought leadership, STAX is establishing itself as the real deal in maritime emission control technology.

Topics Discussed:

• Overcoming industry skepticism in emerging cleantech markets
• Building credibility through proof-of-concept demonstrations and third-party validation
• Transitioning from paid advertising to organic content and PR strategies
• Developing educational content for highly technical B2B audiences
• Strategic founder positioning and thought leadership development
• Growing LinkedIn presence from zero to significant engagement in 12 months
• Working as a solo marketing team with agency and freelancer support

 

 

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co

 

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