Mastering Organic Growth: Insights from Heyflow's Head of Marketing

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Cory Schmidt, Head of Marketing at Heyflow, a no-code interactive form and landing page builder that has raised $10 Million in funding.

Here are the most interesting points from our conversation:

• Journey to Marketing: Cory's path to marketing began after his service in the army and a series of roles in Germany, where he discovered his passion for SEO and demand generation in B2B SaaS.
• Interactive Forms: Heyflow specializes in no-code interactive forms and landing pages that break down lengthy processes into smaller steps, dramatically boosting user conversion rates.
• Iterative Approach: Cory's marketing strategy focuses on iterative progress and maintaining team collaboration, avoiding large, monolithic projects in favor of continuous development and quick wins.
• HubSpot Inspiration: Cory models his content marketing strategy on HubSpot's success, emphasizing the importance of aligning content with product value and leveraging organic search traffic.
• AI in Marketing: While AI tools like ChatGPT and DALL-E aren’t ready for direct content creation, Cory finds them invaluable for generating creative ideas and campaign inspiration.
• Shifting SDR Strategies: Cory discusses the evolution of outbound marketing from heavy reliance on SDRs to a more balanced approach that includes brand building and inbound marketing to support outbound efforts.

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