Jayashree Rajan, CMO of Jitterbit: Balancing Brand Awareness and Demand Generation in B2B Marketing

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jayashree Rajan, CMO at Jitterbit, a business automation platform that simplifies complex workflows across multiple systems.

Here are the most Interesting points from our conversation:

• Early Career Influences: Jayashree began her career as a software engineer before transitioning to marketing, leveraging her technical background to enhance her strategic decisions in product management and marketing.
• Evolution to Marketing: Transitioning from product management at Symantec, Jayashree's role expanded into marketing as she recognized the need to amplify product features and improve customer and partner engagement.
• Role of Jitterbit: Jitterbit plays a crucial role in business transformation by automating business processes and workflows, helping organizations to integrate various systems seamlessly for more efficient operations.
• Marketing Philosophy: Jayashree emphasizes a customer-first approach, focusing on understanding customer pain points and combining this with data-driven strategies to adjust marketing tactics effectively.
• Impact of Digital Transformation: She discusses the significant changes in marketing strategies over the years, especially the shift towards digital due to COVID-19, highlighting the importance of adapting to digital channels and tools for effective marketing.
• Future of Marketing Tactics: Jayashree critiques common marketing strategies and advises on the importance of balancing inbound and outbound marketing to effectively reach and engage customers.