How PeakMetrics Turns Product Data Into Marketing Gold

In this episode of The Marketing Front Lines, we s with Jessica Pratt, Director of Marketing and Communications at PeakMetrics. PeakMetrics is pioneering the narrative intelligence category, helping brands monitor and respond to emerging online conversations that can impact their reputation and bottom line. As the first marketing hire at this AI-driven startup, Jessica has built a relationship-first marketing strategy that breaks from traditional playbooks, focusing on authentic connections over mass outreach. Her approach leverages everything from lunch-and-learns to customer advisory boards, proving that even in an AI-saturated world, human connections drive the most meaningful business outcomes.

Topics Discussed:

• Building relationship-driven marketing strategies in emerging categories
• Leveraging founders and advisors as content creators and thought leaders
• Creating customer advisory boards for product development and marketing amplification
• Moving beyond traditional conference booth strategies to intimate networking
• Using product insights as PR and relationship-building tools
• Scaling content quality over quantity as a solo marketing team
• Adapting traditional PR tactics for modern media consumption patterns

 

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co

 

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