Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome: 20 Years in Silicon Valley - Insights on the Evolving Tech Landscape

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome, a leading online fraud protection platform that has raised over $80 Million in funding. 

Here are the most interesting points from our conversation:

• Aurelie's Transition to Marketing: Despite starting her career in a refinery as a chemist, Aurelie was drawn to marketing in nascent, tech spaces. Her journey emphasizes the role of marketing in shaping emerging categories and the excitement of being at the forefront of technological advancements.
• The Evolution of San Francisco: Aurelie discusses the dynamic nature of San Francisco over the last 20 years, highlighting its enduring spirit of optimism and the city's role as a crucible for startups and innovation despite facing numerous challenges.
• Datadome's Mission and Impact: Datadome is tackling the pervasive issue of online fraud by inspecting every request to a website or app in real-time, using AI to differentiate between legitimate users and malicious bots. Last year alone, Datadome stopped over 300 billion malicious attacks, showcasing the scale and importance of their work.
• Category Creation Strategy: Aurelie shares insights on category creation, stressing that it's driven by market readiness, a unique approach to solving problems, and sustainability beyond being merely a feature or product.
• Marketing Philosophy: Aurelie advocates for a broad view of marketing, focusing on strategies that significantly move the needle for the company. This includes integrating marketing closely with other functions such as alliances and partnerships to drive growth.
• The Role of Purpose in Marketing: Emphasizing the importance of authenticity, Aurelie discusses how purpose and core company values should reflect in marketing efforts, resonating with both employees and customers.

//

 

Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co