Anika Brown, VP of Marketing at Spring Free EV: Adapting Marketing Strategies from Google to the EV Industry

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Anika Brown, VP of Marketing at Spring Free EV, a commercial EV fleet leasing and financing platform that has raised over $41 Million in funding.

Here are the most interesting points from our conversation:

• Crossroads of Art and Marketing: Anika's passion for marketing was sparked by her interest in art, strategy, and design during her time as an art student, leading her to self-teach digital marketing to promote her t-shirt business.
• Digital Marketing at Ford: At Ford, Anika spearheaded digital marketing initiatives, focusing on lower-funnel performance campaigns and bridging the gap between Ford and its dealership groups with innovative marketing strategies.
• Blockchain in Mobility: Transitioning to Ford Credit's mobility team, Anika explored blockchain technology, highlighting her ability to navigate ambiguity and complex structures within large organizations.
• Differences Between Ford and Google: Anika observed stark differences in marketing strategies between Ford and Google, emphasizing Google's forward-thinking and in-depth approach as opposed to Ford's agency-driven strategies.
• Spring Free EV's Mission: Spring Free EV aims to accelerate the adoption of electric vehicles (EVs) through innovative financing solutions, focusing on fleets rather than individual consumers, leveraging tax credits and investors to overcome common barriers to EV adoption.
• Marketing Philosophy of Humility and Testing: Anika advocates for a humble approach to marketing, emphasizing the importance of understanding customers deeply, testing, and learning to refine strategies and messaging.